Bronx Health REACH Promotes Anti-Sugary Drink Campaign to Bronx Residents

With a grant from the New York City Department of Health and Mental Hygiene, Bronx Health REACH with its partner Mainland Media has been promoting delicious fruit infused water for the public to sample as an alternative to sugary drinks. At the same time raising awareness of the health impact of sugary drinks and to counter the beverage industry’s marketing of those drinks in the South Bronx. Residents get to taste watermelon and mint, strawberry and basil, and mixed berry fruit infused water. Many are encouraged to drink water in place of sugar sweetened beverages for the health and cost-saving benefits.

The Mainland team has appeared at the South Bronx Farmers Market and the June, July and August Boogie on the Boulevard events. At the July and August Boogie events the drinking stations were crowded by many bicyclists seeking relief from the heat, requesting their water bottles to be filled with the fruit infused water. Overall, residents enjoyed the water and were given recipes to make their own delicious fruit infused water at home. Visit this page to learn more about avoiding the harmful effects of sugary beverages.