Vaccinate for Family Ad Campaign Launches in The Bronx

 

The Vaccinate for Family ad campaign can be seen at various subway platforms and LinkNYC kiosks in the Bronx.

The next time you are walking in the Bronx, or waiting on the subway platform in the Bronx, be sure to check out our Vaccinate for Family ad campaign promoting COVID-19 vaccination. Working with media agency CauseLab, with funding provided by Health Resources and Administration's (HRSA) Expanding COVID-19 Vaccination program, and the Center for Disease Control and Prevention, ads in English and Spanish are running on urban panels (aboveground subway signs), along with signs on the platforms and on LinkNYC kiosks.

The ads which feature six Bronx residents have as the themes: One Brother to Another, One Mother to Another, One Father to Another and are focused on encouraging parents of children age 12 and under to get them vaccinated, as well as pregnant women. If you see any of our advertisements, take a photo and post on social media with the hashtag #vaccinateforfamily.

Schoolchildren Making a Difference in Access to Healthier Food in the South Bronx

Lack of access to healthy food is an unfortunate reality for the residents of many South Bronx communities. Fast food restaurants and bodegas make up much of the food landscape and healthy options are few and far between. To address this issue, Bronx Health REACH partnered with Citizen Schools, an after school program for low income communities across the country, to teach an 11 week apprenticeship program on food access at MS 331. 14 students from the middle school and Bronx Health REACH staff worked with West Tremont Deli Grocery Corp, a neighborhood bodega frequented by many students and teachers, to provide healthier food options. Prior to working with Bronx Health REACH and Citizen Schools, the bodega had been a participating store in the New York City Department of Health and Mental Hygiene’s Healthy Bodegas Initiative, a program focusing on increasing the availability and promotion of healthier foods in local corner stores.

The 11 week apprenticeship, called Adopt-A-Bodega, incorporated education on nutrition, healthy eating, food access, and marketing techniques with direct action. After learning about health issues, the students brainstormed about what they would like to do to change the bodega right in front of their school that serves many of them on a daily basis. As a class, they came up with four student/ teacher lunch specials that included a healthy deli sandwich (or salad) on whole wheat bread, a bottle of water, and a piece of fruit for a discounted price. Though the bodega owner was initially skeptical about the promotion, it ended up being very popular and the increase in his business made him more open to working with the students on other initiatives.

In addition to the lunch special, the students worked with the bodega owner to sell healthier snack options, such as granola bars and Baked Lays, which the students had taste tested during one of their lessons. The students also requested that the bodega stock more fruits and vegetables, but the owner initially refused as there wasn’t any room to put them. The NYC DOHMH donated a beautiful wooden produce display that was placed in the very front of the store, next to the cash register, so that customers had easy access to it. This display allowed the bodega to stock nearly double the amount of fresh fruit and also increased business because it presented the food in an appealing way. As the students learned, many successful business ventures hinge on presentation.

Throughout this apprenticeship, the students learned that supply is heavily influenced by demand. If you demand healthier food, and business owners see that they can increase sales, they will be more likely to provide the healthier food. Using this model of social change, Bronx Health REACH hopes to continue improving access to healthy foods in bodegas across the Bronx.

Efforts to increase healthy food options as a way to address the childhood obesity epidemic are receiving national attention and support. First Lady Michelle Obama’s Let’s Move! campaign includes the Healthy Food Financing Initiative, which provides financing for developing and equipping grocery stores, small retailers, corner stores, and farmers markets selling healthy food in underserved areas. Throughout the country, cities and states are working within their communities to identify food deserts and find solutions to increase healthy food options in those areas. (Read a prior blog post about food deserts here.) 

In the South Bronx, West Tremont Deli Grocery Corp has made an important contribution in making the neighborhood a healthier place to live. Bronx Health REACH and New York State Senator Gustavo Rivera hosted an event on December 21^st to honor the bodega owner on his dedication. Read more about the event and Senator Rivera’s comments here.

e-blast: Nov. 5

Los Caminos
Live a healthy and spiritually fulfilling life with diabetes! Los Caminos is a new faith based diabetes management program sponsored by Bronx Health REACH in collaboration with the Institute for Family Health and Albert Einstein School of Medicine. Seven nurses from several churches are being trained to lead diabetes support groups in their churches. The program will begin January 2011 at Agape Love Christian Center located 1023 Allerton Ave. Bronx, NY 10469. For more information please call Eleonor Leger at 212-633-0800 x 1361 or Carlos Devia at ext. 1338.

Fine, Fit and Fabulous
Do you want to be Fine, Fit and Fabulous? Bronx Health REACH is sponsoring an exciting twelve-week program in Spanish and English which combines nutrition and fitness in a faith-based context. Fine, Fit and Fabulous uses scripture, nutrition education, exercise, and spiritual group support to help congregants adopt healthier eating and exercise habits. This fall, the program will be offered at three churches:
1. Central Baptist Church (English)
166 West 92nd Street, New York, NY 10023
2. Iglesia de Dios Pentecostal M.I. ( Amor, Poder y Gracia) (Spanish)
563 West 187th street, New York, NY 10033
3. Fordham Manor Reformed Church (Spanish)
2705 Reservoir Ave, Bronx, NY 10468
For more information please call Joseph Ellis at 212-633-0800 x 1351.

School Wellness Initiatives
HEA⁺LTHY Schools NY is a five-year program funded by the NYS Department of Health, Bureau of Chronic Disease Services to effect policy, systems and environmental change in District 7 and 9 schools. So far the schools that have officially signed up include PS 218, PS 43, JHS 145, and Bronx Writing Academy. We also expect to work with PS 18, PS 132, PS 64, and the Sheridan Academy for Young Leaders. In addition, many of these schools will be part of our Johnson & Johnson obesity prevention initiative, which is focused on working with teachers and school administrators to integrate nutrition education and physical activity into the classroom curriculum.
We are currently recruiting for the Advisory Committee which will help to shape these two programs. We hope to engage teachers, parents, school administrators, staff at the school district level, and others interested in school-based wellness and nutrition education. If you are interested in participating on this Advisory Committee, please contact Sigrid Aarons at saarons@institute2000.org (212-633-0800 x 1364) or Kelly Moltzen at kmoltzen@institute2000.org (x 1328).

Social Marketing Campaign
Bronx Health REACH is developing a social marketing campaign to increase fruit and vegetable consumption among school-age children in the South Bronx. As a preliminary step, the coalition conducted formative research with 4th and 5th graders, their parents and school staff at MARC Academy and Family Center. Using photovoice, focus groups and interviews, data were collected on dietary preferences and perceived obstacles toward healthy eating. Findings included misconceptions around the nutritional content of packaged foods, portion sizes, and healthy beverages, as well as concerns about food quality and sanitation. A paper is being written on the findings.

NYC Nutrition Education Network (NYCNEN) meeting November 19
NYCNEN’s first meeting of the year will focus on “From the White House to the Big Apple: National & Local Movements to Fight Childhood Obesity.” The keynote speaker, Erica Pijai, MS, RD, is based in Washington, D.C. and will speak about the Chefs Move to Schools initiative. Other speakers are Nancy Easton, MS, Director of Wellness in the Schools; Lillian Dunn, MPH, from the NYC Department of Health will highlight Move to Improve; and Pamela Koch, EdD, RD, from Teachers College, Columbia University will highlight the steps PS 75 took to become NYC’s first Healthier US Challenge School, a national program that awards schools for improving school lunches and increasing physical activity during the day. Over 800 schools across the country have met the challenge so far.
Date: November 19, 2010
Time: 9:00am-12:00pm
Place: The New School, 66 West 12^th St, room 407
Free for NYCNEN members; $5 for non-members. Please RSVP to nycnenadmin@gmail.com if you plan on attending.

Water Jets
Water jets can bring drinking water to schools that lack adequate water fountains. They cost $750 for a double bowl unit and $900 for a triple bowl unit. The Office of SchoolFood is willing to install water jets in more schools if the funds are raised. If your school has the money or the ability to fundraise this money and you would like to get water jets installed in your school, please let us know. Currently, PS 277 in District 7 and PS 166 in District 9 have water jets.

NYC School Food Report
City Harvest and the City University of New York (CUNY) School of Public Health at Hunter College released the report “Recipes for Health: Improving School Food in New York City.” This report is meant for parents, teachers, students, policymakers, and advocates, and describes how the school food system works in New York City, recent improvements made by the Department of Education in addressing food quality and nutrition concerns, as well as continuing challenges NYC faces in improving the nutrition environment in NYC schools. Learn what you can do today, and pass along the information to others who may be interested! You can download the report at http://www.cityharvest.org/media/pdf/SCHOOL_FOOD.pdf

Child Nutrition Reauthorization
Congress must pass a new version of the Child Nutrition and WIC Reauthorization bill soon, which was last passed in 2007. A new version of the bill was passed by the Senate (“Healthy, Hunger-Free Kids Act,” S 3307), but this bill supports cuts to the SNAP/ Food Stamp program and is inferior to the House bill (“Improving Nutrition for America’s Children Act,” HR 5504). On September 30, the House refused to pass the Senate version of the bill, and instead passed a “continuing resolution,” which extends the current bill until December 31, 2010. This means we have the next few months to reinforce to our representatives the importance of finding alternative offsets so that HR 5504 can be fully funded! We need your voice to make this happen – find your Congressman’s contact information at www.congress.org/congressorg/directory/congdir.tt
For more information, visit www.nycforcnr.org

Free screening of the documentary “Food Stamped”
On November 9, 2010, the Albert Einstein College of Medicine will host the East Coast debut of "Food Stamped." "Food Stamped" is an informative and humorous documentary film following a couple as they attempt to eat a healthy, well-balanced diet on a food stamp budget. The event will begin with a light reception at 5:00pm followed by the 60-minute documentary. A discussion amongst Co-star Shira Potash and Montefiore physician participants of the Food Stamp Challenge will close the evening. The documentary trailer can be viewed at: http://www.foodstamped.com
Date: Tuesday, November, 9, 2010
Time: 5:00pm – 8:00pm
Location: Albert Einstein College of Medicine
Forchheimer Building, Robbins Auditorium
1300 Morris Park Avenue, Bronx, NY 10467

San Francisco Passes “Healthy Meal” Legislation
San Francisco passed an ordinance this week that sets nutritional standards for restaurant meals that come with a toy. The ordinance sets a limit on the amount of calories, sugar, fat, and salt permitted in these meals. San Francisco is now the second jurisdiction in America to adapt this legislation, which was designed by the National Policy & Legal Analysis Network to be adapted by localities across the country. More information about the ordinance and Public Health Law & Policy can be found here.

Upcoming Nutrition and Fitness Workgroup Meeting Nov. 22
At our next meeting we will hear from Melissa Pflugh about the unique social marketing approach to school wellness and nutrition education program used by Healthy Schools Healthy Families. At the meeting, we will discuss the role of the Workgroup regarding the Advisory Committee for Bronx Health REACH’s school wellness initiatives, next steps for our social marketing campaign, and an update from the October 29-30 Food, Faith and Health Disparities Summit.
Date: Monday, November 22
Time: 10:00am-12:00pm
Place: Morrisania Neighborhood Family Health Center, 1225 Gerard Avenue, Room 214

Campaign to End Segregated Care
Bronx Health REACH Coalition members, alongside staff from New York Lawyers for the Public Interest, have been meeting with New York City elected officials regarding their concerns about segregated specialty care in academic medical institutions. The current system provides a different level of care to patients based on insurance status. Several Assemblymembers and other elected officials have expressed their interest in supporting health equality legislation. In the 2009-2010 Albany legislative session, bills were introduced in both the Senate and the Assembly which would hold hospitals accountable for providing all patients with the same high quality health care regardless of insurance or income. More information will come in our Fall 2010 Bronx Health REACH newsletter. If you would like to get involved in our Segregated Care Campaign, please contact Bernice McFarline at bmcfarline@institute2000.org" or (212) 633-0800 x 1344.

Healthcare Reform
The first round of major changes to the new health care reform bill went into effect in New York on September 23. Below are some of the improvements in coverage that apply to all health plans and which will go into effect when your first new insurance policy year starts after September 23, 2010.

• No annual or lifetime limit on how much your insurer will pay for your medical care
• Insurers cannot refuse to cover pre-existing conditions for children age 18 or younger (adults will receive the same protections in 2014)
• Children can stay on their parents’ insurance until age 29 in New York
• Insurers can only cancel policies if fraud is involved, not for small, unintentional errors on insurance applications

For more information about these changes, email Ying Guo at yguo@institute2000.org for a brochure (available in English and Spanish), or visit http://www.healthcarereform.ny.gov. You can also view the YouToons video at http://healthreform.kff.org/the-animation.aspx if you haven’t seen it yet. A Spanish language version will soon be available.