As a huge champion of the Healthy Bodega Initiative, Mr. Murphy worked with Spring Bank, a local community bank, to offer bodega owners participating in the bodega trainings very attractive loans for store improvements. He encouraged Goya Foods to supply their 'Better For You' low sodium products to participating Bronx bodegas; and provided valuable insight in the development of the Healthy Bodega marketing campaign. He made it clear that bodegas and their owners, as key community fixtures, viewed improving the health and well-being of the community a priority because without healthy customers neighborhood bodegas would not survive. He will be sorely missed.
Mr. Murphy can be seen in a video about the Healthy Bodega Initiative.