9 Bronx Bodegas Sell Healthy, Affordable Snacks as Part of a Healthy Bodega Pilot

 Nine Bronx bodegas have been selling healthy, delicious snacks as part of the Healthy Bodega pilot. 

Nine Bronx bodegas have been selling Healthy Bodega/Bodega Fresca, a line of healthy, delicious and affordable Latin-Caribbean-inspired Grab-and-Go meals, as part of a Healthy Bodega pilot. Bronx Health REACH received funding from the New York Health Foundation to collaborate with Bodega and Small Business Group (BSBG), Collective Fare, Shen’naque Sean Butler of FRESCH, and others to pilot a sustainable business model for bodegas to sell healthy, culturally relevant grab-and-go items, in the Hunts Point section of the Bronx.

The pilot builds on BHR's more than two decades of grassroots food justice advocacy in the South Bronx to encourage bodegas to sell healthier food. Over the last decade, collaborating with the Bodega and Small Business Group (the bodega trade association), and, more recently with the FRESCH Initiative, founded and led by Shen’naque Sean Butler, and NYU's Stern School of Business, we have worked to identify and address the barriers bodegas face to selling healthy food. With this current effort, involving the creation of eight healthy food offerings by Collective Fare, customer and store-owner feedback was solicited and confirmed that these products are not just welcomed but highly desired, reinforcing the need for healthier, more affordable options in local bodegas. 

 A media event was held in May with Bronx Borough President Vanessa L Gibson, Bronx Health REACH/The Institute for Family Health, Francisco Marte (President of the Bodega and Small Business Group/BSBG), LaToya Meaders (CEO of Collective Fare Kitchen and Market), and Shen’naque Sean Butler (Founder of FRESCH Initiative) attending. 

  

Click to view News12 The Bronx story about the launch.