The Bronx Health REACH coalition celebrates Building Alcohol Ad-Free Transit’s (BAAFT) recent victory - the October 25th MTA vote to ban alcohol ads on subways, buses and trains. During the September 27th MTA Board meeting with BAAFT members in attendance, one of the MTA Board members made a motion to vote on BAAFT's proposal to amend the advertising policy to eliminate alcohol ads, but another MTA Board member countered that the MTA Board would need more information and delayed the vote. Thanks to the efforts of BAAFT and the Bronx Health REACH coalition members who gathered petition signatures, held rallies, and appeared at various MTA public hearings, the MTA voted in favor of banning all alcohol ads from the NYC transit system. This victory helps to assure that, at least in the transit system, New York City children will not be exposed to alcohol ads.
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