Wednesday, August 19, 2015

Connecting Bronx Communities to Local Farmers Markets

Farm Fresh, Good Prices. SNAP recipients get a $2 coupon for fruits and vegetables with every $5 spent with their EBT farmer's markets. Find your neighborhood Farmer's Market call 311 or text "sogood" to 877877. (Made possible with funding from the Centers for Disease Control and Prevention).

August 2nd through 8th marked the 16th annual USDA Farmers Market Week. Farmers Market Week is an official celebration of farmers markets across the country, connecting consumers to local fresh, seasonal, and healthy produce. In the New York tri-state area, August and September is peak harvest time. Regional bounty includes beets, broccoli, fresh herbs, tomatoes, peaches, plums and much more.

This month, with the bounty of farm produce available at local farmers markets Bronx Health REACH will launch a new campaign to promote Bronx-based farmers markets. This campaign, which is part of a city-wide collaboration of the Partnership for a Healthier NYC, seeks to increase access to farmers markets.

The campaign’s intent is to connect Bronx communities to local farmers markets. These markets are an important source for healthy eating, and improved health in general. The local farmers markets serve as hubs to supply and support increased consumption of fresh fruits and vegetables.

There are 29 farmers markets in the Bronx. To learn more, check out the Bronx Farmers’ Markets map. Next year we anticipate that that number will grow to 30, through collaborative efforts led by Harvest Home, Bronx Health REACH and the Melrose Community.

The campaign to promote farmers markets will focus on raising the awareness that farmers markets are accessible to all. As part of the campaign development process, community coalitions from the Bronx reviewed materials to determine their effectiveness in communicating that message of the accessibility of farmers markets.

In offering feedback, residents expressed that farmers markets accessibility pertains to their location as well as offering good value and prices for high quality produce. In New York, farmers’ markets accept a variety of payments including: WIC FMNP coupons, EBT, SNAP, Health Bucks, cash, debit and credit cards.

So, where is your nearest Farmer’s Market? To find out:
  •          Check the map online
  •          Text “sogood” to 877877
  •         OR, call 311.

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